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Challenge
For Honeybell’s packaging, I wanted to do something bold—go against the product by showing how sugar can impact mental health, but in a way that felt relevant for the generation of 2045. The biggest challenge for me was figuring out how to convey this message without making mental health look negative or heavy. At the same time, I had to keep the packaging fun, engaging, and future-forward. Finding that balance was definitely tricky but also a rewarding experience.
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Logo Sketches
The final Honeybell logo evolved from a series of hand-drawn sketches, exploring different ideas to blend creativity and functionality.
Final Logo:
Brand Colors & reason
Yellow: Represents energy, happiness, the sugar rush, and honey, tying into the product's natural sweetness and playful appeal.
Cream: Evokes comfort and indulgence, reflecting the muffin's buttery texture and creating a balanced, sophisticated look.
Dark brown is used for text to ensure readability and contrast, while also adding warmth and sophistication.
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